Blog
Notes on content that sounds like you
How brand memory works, and why a scheduler cannot bolt it on
Every brand gets its own private index built from its own published posts. Here is what goes into it, what never does, and why the architecture matters more than the model.
Why our hero shows a calendar instead of a chat box
A chat box promises a category. A calendar promises an outcome. That difference decided the most valuable piece of screen real estate we own.